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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

Interior detail with a curved mirror, sheer curtains, and leafy plants.

Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

Interior detail with a curved mirror, sheer curtains, and leafy plants.

Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

Interior detail with a curved mirror, sheer curtains, and leafy plants.

Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

Interior detail with a curved mirror, sheer curtains, and leafy plants.

Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

Interior detail with a curved mirror, sheer curtains, and leafy plants.

Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

Interior detail with a curved mirror, sheer curtains, and leafy plants.

Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

Interior detail with a curved mirror, sheer curtains, and leafy plants.

Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

Interior detail with a curved mirror, sheer curtains, and leafy plants.

Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Client Experiences

What Our Clients Say

Read feedback from buyers and sellers who worked with our team.

As both a homeowner and an owner of our business property, I have had the pleasure of having some extensive experience working with Frank Rossetti and Martha Poti. Over the years we have relied upon them for a myriad of real estate work. Frank and Martha helped us deftly orchestrate the rehab work for our parents' home and managed the sale to a suitable buyer. They found us tenants for our rental property home, then 4 years ago it was Frank who miraculously located the ideal property for us to purchase for relocating our business - then helped us navigate the waters of the sale, the finance and permit approval and found us just the right attorney to lead the charge – to boot! All of which we are profoundly grateful. In between, Frank and Martha have always been there to help us with appraisals of our properties. They are just the best!
As both a homeowner and an owner of our business property, I have had the pleasure of having some extensive experience working with Frank Rossetti and Martha Poti. Over the years we have relied upon them for a myriad of real estate work. Frank and Martha helped us deftly orchestrate the rehab work for our parents' home and managed the sale to a suitable buyer. They found us tenants for our rental property home, then 4 years ago it was Frank who miraculously located the ideal property for us to purchase for relocating our business - then helped us navigate the waters of the sale, the finance and permit approval and found us just the right attorney to lead the charge – to boot! All of which we are profoundly grateful. In between, Frank and Martha have always been there to help us with appraisals of our properties. They are just the best!
Wes R.
Frank and Martha helped us through one of the most challenging times in our lives. They were patient, knowledgeable, thoughtful, honest and most of all direct. I would highly recommend them and have to friends and family. Whenever I speak to Frank I smile because I remember what he did for me and my family.
Frank and Martha helped us through one of the most challenging times in our lives. They were patient, knowledgeable, thoughtful, honest and most of all direct. I would highly recommend them and have to friends and family. Whenever I speak to Frank I smile because I remember what he did for me and my family.
Rob B.
Frank and Martha helped us through one of the most challenging times in our lives. They were patient, knowledgeable, thoughtful, honest and most of all direct. I would highly recommend them and have to friends and family. Whenever I speak to Frank I smile because I remember what he did for me and my family.
Frank and Martha helped us through one of the most challenging times in our lives. They were patient, knowledgeable, thoughtful, honest and most of all direct. I would highly recommend them and have to friends and family. Whenever I speak to Frank I smile because I remember what he did for me and my family.
Robert B.
Working with Martha and Frank to buy our new home was an absolute pleasure from start to finish. Their knowledge of the market, attention to detail, and genuine care for my needs made the entire process smooth and stress-free. They were always available to answer questions, provide guidance, and advocate on my behalf every step of the way. I truly felt like I had a partner I could trust. Thanks to Martha and Frank we found the perfect home for our growing family and we couldn’t be happier. I highly recommend them to anyone looking for dedicated and professional real estate agents.
Working with Martha and Frank to buy our new home was an absolute pleasure from start to finish. Their knowledge of the market, attention to detail, and genuine care for my needs made the entire process smooth and stress-free. They were always available to answer questions, provide guidance, and advocate on my behalf every step of the way. I truly felt like I had a partner I could trust. Thanks to Martha and Frank we found the perfect home for our growing family and we couldn’t be happier. I highly recommend them to anyone looking for dedicated and professional real estate agents.
Elizabeth L

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